Work / Monday · Day 1 of 5Ongoing

Rockflame Piercing Jewellery Shop

Client
Rockflame
Type
E-commerce
Year
2026
Status
Ongoing, in client review
The new Rockflame homepage: a minimalist layout with a tragus jewellery banner and clear navigation

A minimalist, fast and user-friendly rebuild of a Swedish piercing-jewellery shop on WooCommerce.

Before & after

The old Rockflame homepage with a busy collage banner
Before
The new Rockflame homepage: a minimalist layout with a tragus jewellery banner and clear navigation
After

The challenge

Search traffic had halved in a year, and a heavy, outdated theme was slowing the shop down.

Our approach

A clean, minimalist theme built for shopping, with quick add-to-cart, a simple mobile buy bar and fast search. Every existing URL was kept and the SEO rebuilt underneath.

Results

  • 100 / 100 for accessibility and best practices
  • Faster pages: main image in 0.9 s, 10 ms blocking time
  • 21,000+ duplicate URLs cleaned out of Google

Measured on staging, before launch.

Next phase

Launch, then new categories and buying guides to win back search traffic.

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Next · TuesdayHeather Munro